I have had some people ask me about storytelling, and I thought to share this simple four-steps framework with you as well. And this applies to both corporate brands and if you are in publishing.

A Customer/Character: Find and define your target audience/lead character for your story. What does the character want from life or is trying to achieve? Make the target customer/character the center of the story.

Their problem/An inciting incidence: Identify what hurdle(s) the character needs to cross to get what they want? What challenges do your customers face that is hindering them from achieving their goal(s)? For fictional literature, a writer typically throws these in as the inciting incidences that happen to the character.

The solution/Guide: For the corporate world or non-fiction literature, this is where you as the storyteller, position yourself as the credible solution or needed guide to help the customer/character (and usually, the reader now sees themselves in the character). Visuals and clear ‘call to actions’ also happen at this step. For fictional literature, and depending on the genre/category, the character is presented with possible sources of solutions that could help overcome their challenges. However, they do not have to take them on, but it helps a reader know the character has the opportunity to be a hero.

Achieve success/The resolve: Lastly, not every literature has a happy ending, but they do come to a conclusion, based off from their series of decisions. As a strategist in business, this is when you show the now hero of your story, what success looks like at the end of their journey with you.

I hope you learnt two things or three. *wink*. Feel free to drop constructive comments and feedback. And if this post was forwarded to you, remember to subscribe so you don’t miss upcoming fun tidbits & updates.

From my desk to yours.

While I have you here, here’s to say a big thank you to everyone who has supported UNEVEN. It’s always an overflow of joy knowing the book has blessed one more person! The reviews are indeed overwhelming.

Till next time, stay awesome, because you are!